furry republic

The parent company for one of the most popular premium pet treats asked us for help in launching a new flanker brand that would be distributed through mass market retailers without cannibalizing the existing market that had been established with independent pet stores.

Starting with the proposition that every dog has the right to quality nutrition, we developed a brand strategy to take a step back from the current political climate, using fun, patriotic metaphors to help differentiate a new brand on the shelf that delivers value for the people. Yes, “For the People.”