The Preserve at Millerton Lake

The Preserve at Millerton Lake offered 2,100 acres of nature surrounding a landmark lake, with the promise of 1,400 set aside for wildlife. We marketed this retreat as a place where your closest neighbors might be deer, fish, or birds for a harmonious escape from city life. Within the first three months, qualified traffic to the builder doubled, and sales surged despite high interest rates. Data showed our core target—empty nesters—was spot on, allowing us to guide builders on perfecting their offerings.