Solar Negotiators

A formidable player in the solar industry found the very formula that made them
successful initially—negotiating among contractors for the best price for its customers
—was holding them back. It was time for a re-brand that still positioned them as a customer
advocate, but also as a start-to-finish, full-service solar company with in-house construction
and maintenance. We added a little character, literally, with three beloved spokes
characters (including the one you loved to hate)! The result: a bridge through
COVID that kept sales thriving and, in year three, an 80% jump in overall
sales volume, market expansion plans, and new product lines.